Mayor Zohran Mamdani’s campaign team used some viral Knicks fan videos as inspiration for his own video strategy to convey a sense of urgency and excitement.
The championship celebration starts at 10 a.m. Thursday, just as some of the state Regents tests begin. Students had organized petitions calling for the exams to be delayed.
Darializa Avila Chevalier won the backing of Mayor Zohran Mamdani in her bid to unseat Representative Adriano Espaillat. Then her social media history took center stage.
A parade up Broadway to City Hall on Thursday will celebrate the team’s N.B.A. championship win, and Mayor Zohran Mamdani will present players with keys to the city.
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