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Mamdani Is Channeling Knicks’ Fans Euphoria. Will It Work?

Mayor Zohran Mamdani’s campaign team used some viral Knicks fan videos as inspiration for his own video strategy to convey a sense of urgency and excitement.

© Adam Gray/Associated Press

Six months into his mayoralty, Mayor Zohran Mamdani is benefiting from the city’s embrace of the Knicks’ victory.
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The Knicks’ Championship Run, in 5 Voices

New Yorkers, from bartenders to teenagers to TV celebrities, turned the city orange and blue in an unusual but welcome sign of unity.

© Kaja Andric for The New York Times

Kim Campbell gathered with other Knicks fans outside Madison Square Garden during the N.B.A. finals.
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A Knicks-Inspired Baby-Naming Boom Is Coming After Championship Win, Experts Say

Jalen Brunson could become the next Michael Jordan of baby names, but don’t expect more Victors or Wembys, the experts say.

© Vincent Alban for The New York Times

“Jalen” is already a popular baby name, but Knicks-loving parents may turn to it even more now that Jalen Brunson led the team to an N.B.A. championship, experts say.
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